Launched in August 2014, the daily edited is a bespoke leather goods brand started by two lawyers, Alyce Tran and Tania Liu, who launched the brand as a passion project having identified consumer desire for a more personalized approach to premium accessories. tde is all about creating products where form meets function, a notion of understated chic and the creation of products with a luxury feel at an attainable price point. They are in the business of providing their customers with the best lifestyle accessories to enhance their everyday lives.