COLOR SHAMPOO

An enlivening shampoo with a suite of sophisticated ingredients, including Frankincense, Bergamot Rind, and Cedar Atlas. The fragrant formula, imbued with aromas of citrus and wood, cleanses strands and scalp to help effect soft, shiny hair.. Suitable for straight, wavy and curly hair with a fine to medium texture. Cruelty free. Free of parabens, paraffins, phthalates, silicone, BHA/BHT, oxybenzone, and triclosan. 16.9 fl oz/ 500 ml. Pour a small amount of product into hands, then massage onto wet scalp.. Rinse thoroughly, squeezing out excess water.. Typical dosage should be around one teaspoon. The amount used will depend on hair length, and density. AESR-WU138. LF970000. Established in Melbourne in 1987, Aesop aims to formulate skin, hair, and body care products of the highest quality. With safety and efficacy in mind, the brand sources a wide variety of plant-based and laboratory-engineered ingredients to create cutting edge formulas that promote a healthy and balanced routine. In addition to encouraging proactive self-care, Aesop believes in enriching one's lifestyle with art and design. This resonates through the brand's unique apothecary-inspired packaging that transforms any bathroom into a chic spa experience. Aesop is a leader in the skin care and beauty industry and is now B-Corp certified for their sustainable and ethical practices.

An enlivening shampoo with a suite of sophisticated ingredients, including Frankincense, Bergamot Rind, and Cedar Atlas. The fragrant formula, imbued with aromas of citrus and wood, cleanses strands and scalp to help effect soft, shiny hair.. Suitable for straight, wavy and curly hair with a fine to medium texture. Cruelty free. Free of parabens, paraffins, phthalates, silicone, BHA/BHT, oxybenzone, and triclosan. 16.9 fl oz/ 500 ml. Pour a small amount of product into hands, then massage onto wet scalp.. Rinse thoroughly, squeezing out excess water.. Typical dosage should be around one teaspoon. The amount used will depend on hair length, density and desired result.. AESR-WU137. LF970500. Established in Melbourne in 1987, Aesop aims to formulate skin, hair, and body care products of the highest quality. With safety and efficacy in mind, the brand sources a wide variety of plant-based and laboratory-engineered ingredients to create cutting edge formulas that promote a healthy and balanced routine. In addition to encouraging proactive self-care, Aesop believes in enriching one's lifestyle with art and design. This resonates through the brand's unique apothecary-inspired packaging that transforms any bathroom into a chic spa experience. Aesop is a leader in the skin care and beauty industry and is now B-Corp certified for their sustainable and ethical practices.

The experts at SACHAJUAN know that healthy hair starts at the roots. Formulated especially for scalp concerns, the soothing Scalp Shampoo contains a combination of ingredients to calm irritation, reduce dandruff, and maintain a healthy moisture balance.. Suitable for all hair types. Piroctone Olamine and Climbazole treat dry, flaky scalp. Rosemary Oil, Menthol, Salicylic Acid, and Ginger Extract work to soothe and balance the hair and scalp. 8.4 fl oz. Lather and leave in for 1 - 2 minutes, then rinse thoroughly. Follow with SACHAJUAN Scalp Conditioner for added moisture. SAHR-WU10. 126. SACHAJUAN - pronounced sa-sha-wan - is driven by the beauty of simplicity. When they launched their range, they felt that haircare was becoming too complex, and wanted to make things easier. Their performance-driven hair care products are straightforward and honest. They have clear and easy-to-understand benefits and functional ingredients, and are named precisely for what they do or what they are. This makes it easy to create beautiful hair every day - and easy to select the right products. SACHAJUAN products help achieve a personal look in the easiest possible way. Each one is designed to produce an effortless look, enabling a confident, modern and personal twist.

This Clarifying Shampoo provides a deep, purifying cleanse that effectively removes excess oil, product buildup, and environmental impurities, all while maintaining the scalp's natural moisture balance. Formulated as a gentle yet effective purifying shampoo, it's ideal for weekly use or whenever your hair needs a fresh reset.. Formulated without sulfates; a clarifying shampoo that cleanses while maintaining moisture. Removes buildup, oil, and impurities for a fresh scalp. 250 mL. Ideal for weekly use, even on sensitive scalps. SAHR-WU88. 200. SACHAJUAN - pronounced sa-sha-wan - is driven by the beauty of simplicity. When they launched their range, they felt that haircare was becoming too complex, and wanted to make things easier. Their performance-driven hair care products are straightforward and honest. They have clear and easy-to-understand benefits and functional ingredients, and are named precisely for what they do or what they are. This makes it easy to create beautiful hair every day - and easy to select the right products. SACHAJUAN products help achieve a personal look in the easiest possible way. Each one is designed to produce an effortless look, enabling a confident, modern and personal twist.

Gelée Detox Shampoo is a dermatologist-tested, color-safe detox shampoo developed with advanced encapsulated technology to cleanse and gently exfoliate your scalp, removing impurities and buildup without stripping your hair's natural oils. Wellbel's pH-balanced, physician-formulated gelée resets your scalp's microbiome while providing a light, bouncy, refreshingly clean feel.. Vegan and cruelty-free. Gently exfoliates and removes buildup, hard water deposits, flakey dry skin, excess oil, and impurities without stripping. Balances and nourishes the scalp microbiome without stripping natural hydration Stimulates scalp circulation to support stronger, healthier hair growth. 8.45 fl oz. Thoroughly wet hair and scalp. Part hair and massage onto the scalp using circular motions to cleanse away buildup.. Work into a lather and let it flow through your strands. For a deeper detox, leave on for up to 3 minutes.. Rinse thoroughly and squeeze out excess moisture.. WLBE-WU3. 198715919141. When his sister came to him for help with hair loss, skin concerns, and weak nails after giving birth, Dr. Dan noticed that there was a gap in the supplement market for effective products made using the highest quality, vegan, non-comedogenic ingredients. As a brother and a leader in integrative medicine, he felt compelled to find a solution to help his sisters and others alike. Wellbel was created to inspire healthy living by merging the gap between science and emotional wellness, while emphasizing the importance of the mind-body connection. Wellbel stands for fewer ingredients and greater results. Honing in on the perfect dosage, they focus on effective, pure, clinically-validated ingredients that work.

Moroccanoil Hydrating Shampoo is a gentle, sulfate-free shampoo infused with antioxidant-rich argan oil and other replenishing nutrients to nourish dry hair. It formulated with moisturizing red algae and rich in Vitamins A and E to promote a healthier look and feel. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.. Cruelty-free Free of sulfates, phosphates, and parabens. Gentle enough for daily use Helps maintain hair's natural moisture balance. Increases manageability and shine Color safe. 8.5 oz. Massage throughout wet hair and scalp, adding more water to activate a rich, luxurious lather from the concentrated formula.. Rinse thoroughly until water runs clear. Repeat as necessary.. MOCC-WU7. SHAMPHYD250US.

Formulated with nourishing silk proteins and bamboo extracts, Leonor Greyl Paris Shampooing Creme Moelle de Bambou Conditioning Shampoo infuses hair with essential oils, vitamins, and lipids to leave it soft, shiny, and manageable. The luxurious blend of bamboo marrow, plant extracts, Vitamin B and silk proteins work together to nourish, detangle, regenerate, smooth down and protect dry, breakage-prone hair.. Suitable for all hair types. Cruelty-free and color-safe. Free of parabens, silicones, coal tar, and SLS. 7 oz. Apply to wet hair and emulsify using small amounts of water. When a gentle lather builds, rinse thoroughly. LEGL-WU14. 2018. A unique philosophy behind a visionary hair care line, Leonor Greyl Paris offers a vast range of hair care products that bring out hair's full beauty. What makes the brand special is its unique approach - a blend of daring formulations and creativity with a fundamental commitment to only offer natural products of which the active ingredients are exclusively taken from the world's incredible pharmacopoeia of plants, flowers and fruits. Their objective is to produce products with effectiveness and effortlessness, adapting to all hair types and hairstyles.

Moroccanoil Hydrating Shampoo is a gentle, sulfate-free shampoo infused with antioxidant-rich argan oil and other replenishing nutrients to nourish dry hair. It formulated with moisturizing red algae and rich in Vitamins A and E to promote a healthier look and feel. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.. Cruelty-free Free of sulfates, phosphates, and parabens. Gentle enough for daily use Helps maintain hair's natural moisture balance. Increases manageability and shine. 2.4 oz. Massage throughout wet hair and scalp, adding more water to activate a rich, luxurious lather from the concentrated formula.. Rinse thoroughly until water runs clear. Repeat as necessary.. MOCC-WU45. SHAMPHYD70US.

A hydrating, plant-powered hair cleanser made to clean and hydrate your scalp and hair strands. This rich and creamy formula is free of sulfates, parabens, silicones and PEGs and infused with nourishing beauty botanicals including pomegranate, argan and sweet almond oils that drive deep hydration to each strand of hair. Featuring 14th Night's signature natural fragrance of bergamot, amber, and vanilla, this formula leaves your scalp hydrated and balanced with soft, clean, lightly scented hair. Hair is instantly nourished from the inside out, creating incredible shine and bounce.. Vegan and cruelty-free Free of sulfates, phthalates, PEGs, and silicones. Suitable for dry and color treated hair Creates moisture balance from scalp to strands leaving hair clean, shiny, and full of bounce. Gold, lustrous formula that creates shine and leaves hair gently scented with 14th Night's signature amber, vanilla, and bergamot fragrance. 8 oz. Apply a quarter-sized amount on damp hair and work into a luxurious lather.. Follow with The Nourishing Conditioner (sold separately) for soft, hydrated hair.. 14TR-WU4. 860009491328.

A moisture-locking shampoo powered by 5% Tilicine® and Hyaluronic Acid to cleanse while hydrating, reducing frizz, and supporting scalp health. Designed to protect the scalp's moisture barrier and deliver multi-layer hydration for long-term hair health.. Powered by 5% Tilicine® and Hyaluronic Acid, this formula delivers multi-layer hydration to both the scalp and hair shaft, ensuring long-lasting moisture retention. Tilicine® works to strengthen the scalp barrier and support the hair shaft, locking in hydration while Hyaluronic Acid replenishes moisture at every level. A balanced, hydrated scalp supports smoother, softer, and more resilient hair over time. 10 oz. On wet hair, apply 2 pumps of shampoo to the scalp, starting at the nape of the neck and working toward the hairline.. Shampoo twice for optimal results. Rinse thoroughly. In case of contact with eyes, rinse immediately.. ACTC-WU22. AA0069B. Act+Acre is the first modern hair wellness brand that encourages you to treat your hair like you treat your skin. The brand is reinventing the way the haircare industry thinks about products. They are the first hair care brand to truly combine science and wellness, creating the world's first Cold Processed haircare line. Inspired by the boom in plant-based skin care that is both gentle and increasingly efficacious, Act+Acre uses natural ingredients and a patented Cold Processed technique to ensure the active ingredients remain fresh and highly potent, just as nature intended. Act+Acre isn't about quick fixes. They're about expertise, caring, and thinking things through. They're talking about the long-term well-being of your scalp and your hair. More importantly, about your own well-being, and the well-being of the world.

Give your hair an incomparable shine with Cair natural shampoo! Rich in active waters, this natural shampoo is designed to clean your hair deep down and give it volume. Thanks to its composition, this sulfate-free and silicone-free shampoo is suitable for all types of scalps, even the most sensitive ones. It will care for your hair without leaving any asphyxiating residue: your hair will be in full health!. Vegan and cruelty-free Free of sulfates and silicones. 40% rice water, organic grape water, bamboo water, fermented raspberry water: moisturize, soothe, nourish, bring strength and vitality to hair. Hyaluronic acid helps retain water in the hair fiber, preventing dehydration Amino acids bring lightness and shine to hair. LSSR-WU38. CA11121V01.

Color WOW Color Security Shampoo is formulated without any harsh chemicals that can damage color, cause hair loss, and loosen extensions. Free from any unnecessary ingredients such as silicones, conditioning agents, thickening agents, pearlizing agents, and sulfates, it's the clear choice shampoo that promises nothing but clean.. Cuticle-closing cleanser ensures color stays first-day fresh and vibrant. Clinically proven to be as gentle on your hair color as water. Paraben free. 2.5 fl oz. Apply a coin size amount to wet hair and massage into lather and rinse. Follow up with Color Wow Color Security Conditioner and style as usual. CWOW-WU10. CW210. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.

Moroccanoil Moisture Repair Shampoo is a gentle, sulfate-free shampoo to help repair hair damaged by color, chemical processing, or heat styling. It is formulated with antioxidant-rich argan oil, keratin proteins, and fatty acids to help nourish hair and recover elasticity. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.. Cruelty-free Free of sulfates, phosphates, and parabens. Lavender, rosemary, chamomile, and jojoba extracts nourish hair. Keratin is a structural protein that rebuilds and strengthens damaged or porous hair. 2.4 oz. After shampooing, gently squeeze excess water and apply from mid-length to ends.. Leave on for 1-2 minutes and rinse well. Use regularly for best results.. MOCC-WU9. SHAMPMR250US.

Moroccanoil Moisture Repair Shampoo is a gentle, sulfate-free shampoo to help repair hair damaged by color, chemical processing, or heat styling. It is formulated with antioxidant-rich argan oil, keratin proteins, and fatty acids to help nourish hair and recover elasticity. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.. Cruelty-free Free of sulfates, phosphates, and parabens. Lavender, rosemary, chamomile, and jojoba extracts nourish hair. Keratin is a structural protein that rebuilds and strengthens damaged or porous hair. 2.4 oz. After shampooing, gently squeeze excess water and apply from mid-length to ends.. Leave on for 1-2 minutes and rinse well. Use regularly for best results.. MOCC-WU29. SHAMPMR70US.

Moroccanoil Frizz Control Shampoo is a gentle, nourishing shampoo that provides frizz control for up to 72 hours. The argan oil-infused formula fights frizz, flyaways, and static, leaving hair soft, shiny, and manageable.. Cruelty-free Free of sulfates, phosphates, and parabens. Nori extract is a highly concentrated amino acid and protein that strengthens hair and restores its vitality for increased manageability. Eco-friendly fruit extract hydrates the hair for increased frizz resistance, while enveloping strands to help protect against damage. 8.5 fl oz. Massage through wet hair and scalp. Rinse well. Follow with Moroccanoil Frizz Control Conditioner (sold separately).. MOCC-WU11. SHAMPFC250US.

Powered by Apple Stem Cells, this shampoo cleanses and hydrates the scalp while promoting visibly thicker, fuller and stronger-looking hair.. Gently removes build-up of dirt, oil + pollution. Increases the look + feel of hair density. Stimulates + hydrates the scalp. 10 oz. On wet hair, apply 2 pumps of shampoo to the scalp, starting at the nape of the neck and working toward the hairline.. Cleanse twice for optimal results. Rinse thoroughly. In case of contact with eyes, rinse immediately.. ACTC-WU19. AA0010B. Act+Acre is the first modern hair wellness brand that encourages you to treat your hair like you treat your skin. The brand is reinventing the way the haircare industry thinks about products. They are the first hair care brand to truly combine science and wellness, creating the world's first Cold Processed haircare line. Inspired by the boom in plant-based skin care that is both gentle and increasingly efficacious, Act+Acre uses natural ingredients and a patented Cold Processed technique to ensure the active ingredients remain fresh and highly potent, just as nature intended. Act+Acre isn't about quick fixes. They're about expertise, caring, and thinking things through. They're talking about the long-term well-being of your scalp and your hair. More importantly, about your own well-being, and the well-being of the world.

A gentle, plant-powered shampoo that deeply cleanses while maintaining moisture balance. Enriched with botanical extracts including burdock root, broccoli seed oil, and rice protein to nourish, protect, and support healthy hair growth, leaving strands refreshed, soft, and full of life.. Vegan and cruelty-free Free of parabens, phthalates, and harsh chemicals. Plant-powered formula removes buildup while keeping hair's natural moisture balanced Enriched with burdock root, broccoli seed oil, and rice protein to support strong, healthy growth. Leaves strands refreshed, smooth, and full of natural vitality. 10.01 oz. Massage a small amount into the scalp, working into a gentle lather from roots to ends.. Ensure all product is washed out to leave hair refreshed and balanced.. BBUX-WU8. 0020.

A nourishing, gel-textured shampoo that gently cleanses while revitalizing and strengthening hair, leaving it smooth, glossy, and refreshed.. Free of parabens, silicones, and SLES. Restores strength to damaged or weakened strands Prickly Pear Oil Nourishes, regenerates, and repairs hair, restoring softness and shine. Guar Bean Derivative Smooths frizz and protects against damage Pro-Vitamin B5 Strengthens hair, prevents breakage, and enhances shine. 250ml/8.4 fl oz. Apply a small amount to wet hair, massaging gently into the scalp and through the lengths.. Leave on for five minutes to allow the formula to deeply penetrate.. Rinse thoroughly.. CBIR-WU49. 14509803. Christophe Robin is the colorist of choice of the world's most celebrated models and actresses. For the past 30 years, he has been trusted with transforming their hair color, which resulted in a keen understanding of what hair really needs to stay healthy. To share the knowledge he gained through the years, he launched in 1999 his own hair care line, designed to nourish, strengthen and protect natural, color-treated or chemically processed hair. His innovative formulas and unique textures are highly concentrated in powerful, rare and ancestral ingredients for long-lasting results.

Proven to reduce hair fall, due to breakage, by five times and leaves hair visibly stronger. This resilience boosting shampoo gently cleanses thinning and weakened hair, leaving hair to appear thicker and more resistant.. Free of silicones, parabens, and SLES. Amaranth Peptides helps hair look fuller, thicker, and become more resilient. Raspberry Oil helps to leave hair feel nourished and softer, revealing beautifully shiny looking hair. 200ml. Apply evenly onto wet hair, massage the scalp, while allowing the foam to glide through the lengths.. Rinse thoroughly. Follow with the Fortifying Conditioner (sold separately) to nourish, detangle, and protect.. CBIR-WU55. 15329384. Christophe Robin is the colorist of choice of the world's most celebrated models and actresses. For the past 30 years, he has been trusted with transforming their hair color, which resulted in a keen understanding of what hair really needs to stay healthy. To share the knowledge he gained through the years, he launched in 1999 his own hair care line, designed to nourish, strengthen and protect natural, color-treated or chemically processed hair. His innovative formulas and unique textures are highly concentrated in powerful, rare and ancestral ingredients for long-lasting results.

Give flat hair a boost and add volume with natural ingredients refined by science. Packed with BIOVOLUME 128, this formula is proven to help cuticles and boost volume. The result? More shine. More bounce. More volume.. Suitable for all hair types. Vegan and cruelty-free. Formulated without parabens and sulfates. 6.4 oz/ 190mL. Wet hair, lather, and gently massage into the scalp. Distribute from root to tip. Leave for 1 minute, then rinse thoroughly. HERR-WU24. 371730001019. hers was founded to fight stigmas around health and wellness issues and to break down barriers for women looking for an easier, more affordable alternative to traditional healthcare. Created with a medical advisory board of women doctors, hers is beauty and skincare that feels like self-care. That's why they offer premium, affordable products for women of all ages, without leaving home - hers has you covered.

Fuller, stronger hair starts with SACHAJUAN Ocean Mist Shampoo, formulated with the brand's signature Ocean Silk Technology to add body and structure without over drying. This volumizing shampoo thoroughly cleanses the hair and scalp using expansion technology to make each and every strand appear thicker.. Ocean Silk Technology utilizes sea algae to hydrate and add shine. Paraben free. Suitable for all hair types. 8.4 fl oz. Follow with the Ocean Mist Volume Conditioner. SAHR-WU27. 175. SACHAJUAN - pronounced sa-sha-wan - is driven by the beauty of simplicity. When they launched their range, they felt that haircare was becoming too complex, and wanted to make things easier. Their performance-driven hair care products are straightforward and honest. They have clear and easy-to-understand benefits and functional ingredients, and are named precisely for what they do or what they are. This makes it easy to create beautiful hair every day - and easy to select the right products. SACHAJUAN products help achieve a personal look in the easiest possible way. Each one is designed to produce an effortless look, enabling a confident, modern and personal twist.

Verb Ghost Shampoo weightlessly conditions fine hair, protects color and leaves hair tangle-free. Moringa Oil infuses the hair shaft with essential nutrients that naturally smooth frizz and promote radiant shine for all hair types. Packed with vitamins, minerals, and amino acids, Quinoa Protein repairs damage, strengthens, and protects hair, while Sunflower Seed Extract provides natural UV protection and guards against dryness, color fading, and brassiness.. Suitable for all hair types. Color-safe, vegan & cruelty-free. Free of Parabens, Sulfates, and Gluten. 32 fl oz/ 946 ml. Massage a small amount to wet hair, lather well and rinse. Follow with Verb Ghost Conditioner. VERB-WU38. VBSHGH1LGS1US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

A gentle clarifying shampoo designed to detox the hair + scalp from hard water minerals, contaminants, and product buildup while boosting hydration, shine, and volume - never stripping.. Coconut Cleanser prevents + removes mineral build-up, restoring softness + shine. Fulvic Acid is an antioxidant that delivers over 65 minerals to support the scalp microbiome. Carrot Seed Oil deeply nourishes the scalp to protect against dryness. 296ml. On wet hair, apply 2 pumps of shampoo to the scalp, starting at the nape of the neck and working toward the hairline.. Shampoo twice for optimal results. Rinse thoroughly.. ACTC-WU17. AA0053B. Act+Acre is the first modern hair wellness brand that encourages you to treat your hair like you treat your skin. The brand is reinventing the way the haircare industry thinks about products. They are the first hair care brand to truly combine science and wellness, creating the world's first Cold Processed haircare line. Inspired by the boom in plant-based skin care that is both gentle and increasingly efficacious, Act+Acre uses natural ingredients and a patented Cold Processed technique to ensure the active ingredients remain fresh and highly potent, just as nature intended. Act+Acre isn't about quick fixes. They're about expertise, caring, and thinking things through. They're talking about the long-term well-being of your scalp and your hair. More importantly, about your own well-being, and the well-being of the world.

This hydrating shampoo, made with 94% natural-origin ingredients, gently cleanses while restoring moisture to dry, dull hair. The silky formula invigorates the scalp, leaving hair refreshed, soft, and shiny. Enriched with Aloe Vera for deep hydration, Plant Amino Acids to retain moisture, and Flaxseed to illuminate, it provides a lightweight, glossy finish without weighing hair down.. Leaves hair lightweight, silky, and shiny Restores moisture for healthier-looking hair. Gently cleanses and invigorates the scalp. Plant Amino Acids absorb and retain moisture for smoother, softer hair. 250ml/8.4 fl oz. Apply a small amount onto wet hair and massage into a lather. Rinse thoroughly.. Follow with Hydrating Melting Mask (sold separately) to detangle and deeply hydrate.. Finish with Hydrating Mist (sold separately) to enhance shine.. CBIR-WU53. 12635439. Christophe Robin is the colorist of choice of the world's most celebrated models and actresses. For the past 30 years, he has been trusted with transforming their hair color, which resulted in a keen understanding of what hair really needs to stay healthy. To share the knowledge he gained through the years, he launched in 1999 his own hair care line, designed to nourish, strengthen and protect natural, color-treated or chemically processed hair. His innovative formulas and unique textures are highly concentrated in powerful, rare and ancestral ingredients for long-lasting results.

100% clean sulfate-free shampoo leaves no residues for ultra clean hair + scalp. Contains proprietary Procapil® blend that helps to anchor hair and help reduce shedding and breakage.. Vegan and cruelty-free Free of silicones, alcohol, sulfates, and parabens. For Curly, Coily Hair (Type 3a - 4c curls) Leaves curls' surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers. Hooked curly hair shampoo features our proprietary Procapil® blend to help anchor strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions). 295ml/ 10 fl oz. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat.. If you don't achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.. CWOW-WU35. CW567. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.