TOWER 28 MAKEUP
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PRODUCT VIEW
Oneliner Multi-liner
Tower 28
in Mauve. in Mauve. A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks. This clean multiuse liner comes in three blendable and long-lasting, flattering shades. Use it as a lip liner to contour lips, an eyeliner to define eyes, or a blush to add a pinch of color to cheeks or to add some fun freckles. Made with moisturizing shea butter and marula oil, it glides on for a no-tug, non-dragging application. OneLiner is safe for sensitive eyes, and is silicone-free and cruelty-free.. In Paint My Number - muted mauve. Vegan and cruelty-free Free of parabens, silicones, and fragrance. Made with good for you, moisturizing ingredients like shea butter and marula oil Pencils glide on without tugging or dragging. 0.04 oz. Use to contour + line lips, define eyes, or add a pinch of color to cheeks.. TOEI-WU106. T032-06-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$22.03
PRODUCT VIEW
BeachPlease Luminous Tinted Balm
Tower 28
in Magic Hour. in Magic Hour. Tower 28 BeachPlease Tinted Balm is a multi-tasking balm inspired by the colors of the Santa Monica sunset that delivers buildable color in a luminous, second-skin finish. The silicone-free formula is made with skin-loving, plant-based ingredients like Green Tea Extract and Aloe Vera Extract to give a skincare boost with every application for beautifully sun-kissed skin.. In MAGIC HOUR - sun-kissed rosy nude. Vegan & Cruelty-free. Free of Essential Oils, Fragrance, Animal By-Products, Sulfates, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan and Triclocarban.. 4.5 g / 0.16 oz. Tap and blend with fingertips onto cheeks and lips. Use a brush for a more diffused effect and layer for bolder color. TOEI-WU8. T004-01-0003. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$27.45
PRODUCT VIEW
Makewaves Mascara
Tower 28
in Brown. in Brown. A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.. Shade: Drift- rich espresso brown. Cruelty-free and vegan Free of the 10 most harmful chemical ingredients commonly found in gel polish.. 0.29 fl oz. Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.. TOEI-WU96. T028-02-0001. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$29.37
PRODUCT VIEW
Oneliner Multi-liner
Tower 28
in Rose. in Rose. A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks. This clean multiuse liner comes in three blendable and long-lasting, flattering shades. Use it as a lip liner to contour lips, an eyeliner to define eyes, or a blush to add a pinch of color to cheeks or to add some fun freckles. Made with moisturizing shea butter and marula oil, it glides on for a no-tug, non-dragging application. OneLiner is safe for sensitive eyes, and is silicone-free and cruelty-free.. In Check Me Out - warm rose. Vegan and cruelty-free Free of parabens, silicones, and fragrance. Made with good for you, moisturizing ingredients like shea butter and marula oil Pencils glide on without tugging or dragging. 0.04 oz. Use to contour + line lips, define eyes, or add a pinch of color to cheeks.. TOEI-WU104. T032-04-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$22.03
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 45 Silver Lake. in 45 Silver Lake. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Silver Lake - tan with neutral undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU43. T020-09-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 55 Temescal. in 55 Temescal. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Temescal - deep with warm undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU45. T020-11-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 10 Larchmont. in 10 Larchmont. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Larchmont - light with yellow undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU36. T020-02-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 20 Mulholland. in 20 Mulholland. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Mulholland - light with warm undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU38. T020-04-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 25 Ocean Park. in 25 Ocean Park. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Ocean Park - medium skin with neutral undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU39. T020-05-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 50 Sunset. in 50 Sunset. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Sunset - tan with golden undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU44. T020-10-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
Getset Blur + Set Pressed Powder
Tower 28
in Translucent Trestles. in Translucent Trestles. A talc-free, safe for sensitive skin setting powder that instantly blurs and smooths skin, and makes any base transfer- and -sweat-proof. A gentler alternative to setting spray, this alcohol-free powder sets makeup to last all day without leaving skin dry or cakey. Infused with hydrating squalane, it feels featherweight, breathable, and diffuses skin texture or shine with a soft matte finish. All shades blur + set makeup, shades Palisades Pink and Balboa Banana also brighten skin for an effortless all-day glow (minus the shine!).. In Translucent Trestles - fair to medium dark skintones. Vegan and cruelty-free. Free of parabens, phthalates, fragrance, and alcohol. 0.35 oz. Tap on skin with a powder puff or all over with a fluffy brush for dreamy diffused skin.. TOEI-WU108. T046-01-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$32.31
CA$41.12
PRODUCT VIEW
Getset Blur + Set Pressed Powder
Tower 28
in Palisades Pink. in Palisades Pink. A talc-free, safe for sensitive skin setting powder that instantly blurs and smooths skin, and makes any base transfer- and -sweat-proof. A gentler alternative to setting spray, this alcohol-free powder sets makeup to last all day without leaving skin dry or cakey. Infused with hydrating squalane, it feels featherweight, breathable, and diffuses skin texture or shine with a soft matte finish. All shades blur + set makeup, shades Palisades Pink and Balboa Banana also brighten skin for an effortless all-day glow (minus the shine!).. In Palisades Pink - fair to medium skintones. Vegan and cruelty-free. Free of parabens, phthalates, fragrance, and alcohol. 0.35 oz. Tap on skin with a powder puff or all over with a fluffy brush for dreamy diffused skin.. TOEI-WU109. T046-02-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$32.31
CA$41.12
PRODUCT VIEW
Getset Blur + Set Pressed Powder
Tower 28
in Balboa Banana. in Balboa Banana. A talc-free, safe for sensitive skin setting powder that instantly blurs and smooths skin, and makes any base transfer- and -sweat-proof. A gentler alternative to setting spray, this alcohol-free powder sets makeup to last all day without leaving skin dry or cakey. Infused with hydrating squalane, it feels featherweight, breathable, and diffuses skin texture or shine with a soft matte finish. All shades blur + set makeup, shades Palisades Pink and Balboa Banana also brighten skin for an effortless all-day glow (minus the shine!).. In Balboa Banana - medium to dark skintones. Vegan and cruelty-free. Free of parabens, phthalates, fragrance, and alcohol. 0.35 oz. Tap on skin with a powder puff or all over with a fluffy brush for dreamy diffused skin.. TOEI-WU110. T046-03-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$32.31
CA$41.12
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 60 Third St. in 60 Third St. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In Third St - deep with neutral undertones. 50% recycled resin packaging, vegan & cruelty-free. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 1 oz/ 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage. TOEI-WU46. T020-12-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
Sustainable
Getset Blur + Set Matte Powder Blush
Tower 28
in Sawtelle Slushie. in Sawtelle Slushie. The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin. This talc-free vegan powder blush combines the benefits of a setting powder and 12-hour fade proof blush in one. Equal parts setting powder and blush, it blurs and smooths skin texture for a true matte finish. Never cakey, it is formulated with hydrating squalane and kaolin clay for shine control. Safe for sensitive skin, this blush is non-irritating, non-comedogenic, and dermatologist approved.. In Sawtelle Slushie - rose. Vegan and cruelty-free Free of talc, parabens, silicones, and fragrance. Kaolin Clay is gentle on sensitive skin and controls shine Hydrophobic Silica improves sweat-resistance. 0.141 oz. Sweep on with a fluffy brush. Pro Tip: Apply on top of BeachPlease Luminous Cream Blush (sold separately) for an extra hit of color to lock it all in.. TOEI-WU121. T050-06-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$32.31
PRODUCT VIEW
Sustainable
Getset Blur + Set Matte Powder Blush
Tower 28
in Long Beach Iced Tea. in Long Beach Iced Tea. The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin. This talc-free vegan powder blush combines the benefits of a setting powder and 12-hour fade proof blush in one. Equal parts setting powder and blush, it blurs and smooths skin texture for a true matte finish. Never cakey, it is formulated with hydrating squalane and kaolin clay for shine control. Safe for sensitive skin, this blush is non-irritating, non-comedogenic, and dermatologist approved.. Long Beach Iced Tea - earthy rosy pink. Vegan and cruelty-free Free of talc, parabens, silicones, and fragrance. Kaolin Clay is gentle on sensitive skin and controls shine Hydrophobic Silica improves sweat-resistance. 0.141 oz. Sweep on with a fluffy brush. Pro Tip: Apply on top of BeachPlease Luminous Cream Blush (sold separately) for an extra hit of color to lock it all in.. TOEI-WU122. T050-04-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$32.31
PRODUCT VIEW
Sustainable
Getset Blur + Set Matte Powder Blush
Tower 28
in Culver Crush. in Culver Crush. The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin. This talc-free vegan powder blush combines the benefits of a setting powder and 12-hour fade proof blush in one. Equal parts setting powder and blush, it blurs and smooths skin texture for a true matte finish. Never cakey, it is formulated with hydrating squalane and kaolin clay for shine control. Safe for sensitive skin, this blush is non-irritating, non-comedogenic, and dermatologist approved.. In Culver Crush - pinky peach. Vegan and cruelty-free Free of talc, parabens, silicones, and fragrance. Kaolin Clay is gentle on sensitive skin and controls shine Hydrophobic Silica improves sweat-resistance. 0.141 oz. Sweep on with a fluffy brush. Pro Tip: Apply on top of BeachPlease Luminous Cream Blush (sold separately) for an extra hit of color to lock it all in.. TOEI-WU124. T050-05-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$32.31
PRODUCT VIEW
ShineOn Lip Jelly
Tower 28
in White. in White. is a moisturizing lip treatment that has the shine of a gloss with the comfort of a balm for never sticky, always healthy lips. Formulated with a unique blend of 5 nourishing oils, including Apricot Kernel Oil to nurture and soothe, Raspberry Seed Oil to protect lips against free radicals and environmental aggressors and Rosehip Oil to promote cell repair and regeneration.. In Magic - clear with gold shimmer. Vegan & cruelty-free. Free of Essential Oils, Fragrance, Animal By-Products, Sulfates, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. 3.19 ml / 0.13 fl oz. Apply on bare lips or over your favorite lip color for soft, glossy lips. TOEI-WU15. T001-02-0003. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$17.84
CA$21.96
PRODUCT VIEW
SunnyDays Tinted SPF
Tower 28
in 18 Montana. in 18 Montana. SunnyDays is a 2-in-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Reparative Prickly Pear Extract helps protects from blue light pollution. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday.. In 18 Montana- light with peach undertones. Vegan and cruelty-free. Free of fragrance, alcohol, coconut oil and gluten. 1 fl oz / 30 ml. For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out.. For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage.. TOEI-WU70. T020-16-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$43.92
PRODUCT VIEW
Swipe Serum Concealer
Tower 28
in 1.0 BH. in 1.0 BH. A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.. In 1.0 BH - Fair with neutral undertones. Targets discoloration, blemishes, redness, dark spots, and skin texture. Vegan and cruelty-free Free of parabens, silicones, fragrance, and essential oils. 0.22 fl oz. Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage.. Use fingertips, a brush, or beauty sponge to blend.. Pro Tip: Select one shade lighter than your skin tone to brighten.. TOEI-WU74. T034-01-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$35.24
PRODUCT VIEW
Swipe Serum Concealer
Tower 28
in 3.0 CC. in 3.0 CC. A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.. In 3.0 CC - Light with warm peach undertones. Targets discoloration, blemishes, redness, dark spots, and skin texture. Vegan and cruelty-free Free of parabens, silicones, fragrance, and essential oils. 0.22 fl oz. Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage.. Use fingertips, a brush, or beauty sponge to blend.. Pro Tip: Select one shade lighter than your skin tone to brighten.. TOEI-WU76. T034-03-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$35.24
PRODUCT VIEW
Swipe Serum Concealer
Tower 28
in 7.0 KTOWN. in 7.0 KTOWN. A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.. In 7.0 KTOWN - Medium with neutral undertones. Targets discoloration, blemishes, redness, dark spots, and skin texture. Vegan and cruelty-free Free of parabens, silicones, fragrance, and essential oils. 0.22 fl oz. Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage.. Use fingertips, a brush, or beauty sponge to blend.. Pro Tip: Select one shade lighter than your skin tone to brighten.. TOEI-WU80. T034-07-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$35.24
PRODUCT VIEW
Swipe Serum Concealer
Tower 28
in 8.0 LBC. in 8.0 LBC. A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.. In 8.0 LBC - Medium with warm peach undertones. Targets discoloration, blemishes, redness, dark spots, and skin texture. Vegan and cruelty-free Free of parabens, silicones, fragrance, and essential oils. 0.22 fl oz. Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage.. Use fingertips, a brush, or beauty sponge to blend.. Pro Tip: Select one shade lighter than your skin tone to brighten.. TOEI-WU81. T034-08-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$35.24
PRODUCT VIEW
Swipe Serum Concealer
Tower 28
in 9.0 MDR. in 9.0 MDR. A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.. In 9.0 MDR - Medium with olive undertones. Targets discoloration, blemishes, redness, dark spots, and skin texture. Vegan and cruelty-free Free of parabens, silicones, fragrance, and essential oils. 0.22 fl oz. Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage.. Use fingertips, a brush, or beauty sponge to blend.. Pro Tip: Select one shade lighter than your skin tone to brighten.. TOEI-WU82. T034-09-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$35.24
PRODUCT VIEW
Swipe Serum Concealer
Tower 28
in 11.0 OC. in 11.0 OC. A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.. In 11.0 OC - Tan with medium warm undertones. Targets discoloration, blemishes, redness, dark spots, and skin texture. Vegan and cruelty-free Free of parabens, silicones, fragrance, and essential oils. 0.22 fl oz. Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage.. Use fingertips, a brush, or beauty sponge to blend.. Pro Tip: Select one shade lighter than your skin tone to brighten.. TOEI-WU84. T034-11-0000. Tower 28 Beauty is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Their products are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested - plus, it's all made in USA. They're inspired by the effortless California lifestyle, and even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower 28 Beauty is the magic of that easy breezy day at the beach.
CA$35.24
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