THE CURLY HAIR

in Purple Passion. in Purple Passion. Gone are the days of long (sometimes painful) detangling sessions. Instead, enjoy an easier wash day with the help of Tangle Teezer's Naturally Curly Ultimate Detangler. Created with curls in mind, this detangling hairbrush was made for anyone with 3C to 4C hair types. The longer, firmer teeth are kind to curls but tough on tangles and the shorter teeth help to reduce the level of frizz, while keeping the curls defined.. Designed for use on wet hair, Tangle Teezer's innovative teeth technology can cut detangling time in half. Keep this hairbrush away from heat. TTEE-WU22. 10203-001-1.

in Pastel Lemon. in Pastel Lemon. It's innovative, it's revolutionary, it's plant-based; say hello to the Ultimate Detangler Plant Brush™. The next generation of Tangle Teezer, it's the same detangling power you know and love in our Ultimate design, but made out of 85% sustainably sourced castor beans. Long story short, Tangle Teezer took the beans and turned them into a high-performing, long-lasting eco hairbrush that will leave you with smoother and healthier-looking hair. Plant-based doesn't mean you have to compromise on quality - not on our watch - because the Plant Brush™ still features Tangle Teezer's unique two-tiered teeth technology, designed to effortlessly detangle and care for your hair. It's a stroke of genius and a stroke of good.. Ideal for wet or dry hair. Smooths frizz and flyaways. TTEE-WU24. 10209-001-2.

This serum replenishes vital oils that curls lack to create plump, juicy, frizz-free curls. With Jojoba, Pequi + Coconut Oils + Profaxil-18 Complex.. Vegan and cruelty-free Free of silicones, gluten, alcohol, and parabens. Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can't easily flow down the bends and twists of curly strands). Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils' large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results. 295ml/ 10 fl oz. Apply to damp hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.. CWOW-WU37. CW569. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.

Rich oils mix with ultralight polymers in this curl enhancing spray for defined, no-crunch bundles + 78% less frizz. With Jojoba, Rice Bran, Passion Flower + Grape Seed Oils + Profaxil-18 Complex.. Vegan and cruelty-free Free of silicones, gluten, alcohol, and parabens. Shook curl spray's unique shake-to-activate bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined naked curl results. Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane, Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils) to micro-disperse rich moisture that smooths, silkens and defrizzes curls without weight or greasy feel. 295ml/ 10 fl oz. Shake well to combine.. Spray onto wet hair. Saturate hair thoroughly, including underlayers of curls, to evenly distribute.. Air dry, or dry using a diffuser.. CWOW-WU39. CW571. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.

Before shampooing, detangle curls and add slip for easier, deeper cleansing and reduced breakage. With lubricating Pracaxi and Coconut Oils.. Vegan and cruelty-free Free of silicones, gluten, alcohol, and parabens. This detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding. Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage. 295ml/ 10 fl oz. Apply to wet hair before you shampoo. Working with large sections, pump into hand and smooth Snag-Free throughout curls from root to end.. Rake through with fingers or use a wide-tooth comb to distribute evenly.. Rinse lightly. Follow with HOOKED shampoo and COCO-MOTION conditioner (both sold separately).. CWOW-WU38. CW570. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.

Color WOW introduces an all-in-one problem solver for your struggles with dull, dry, frizzy, unruly curls: Dream Coat for Curly Hair. This breakthrough spray delivers all of the combined benefits of gels, serums, and heavy styling creams, creating perfectly defined, weightless, dreamy curls with a high-gloss finish.. Formulated with proprietary Elasta-flex, a trifecta of powerful polymers that address every curly hair concern. Alcohol-free. Vegan, fragrance-free, and paraben-free. 6.7 fl oz. Use after shampooing and conditioning or, alternatively, wet hair thoroughly and gently squeeze out excess moisture. Spray liberally, section by section then air dry or blow-dry using a diffuser. CWOW-WU28. CW530. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.

in Coral. in Coral. Tangle Teezer's Naturally Curly Detangling Hairbrush has firmer teeth to speed up detangling 3c-4c hair with no pulling, tugging, or snagging. It can be used in the shower for evenly drawing shampoo, conditioning treatments, or masks through the hair, and after hair washing to flex over tangles.. Patented two-tiered teeth technology specifically designed for 3c-4c hair types or naturally curly & coily hair. Long, firm but flexible teeth effortlessly detangle, remove knots, and shed hair & help to reduce breakage. Use on wet hair for pain-free detangling. Brush through hair when using shampoo or conditioning treatments so the product gets from root to tip.. Detangle hair after washing in preparation for blow drying or embracing your natural hair.. Do not use with heat. TTEE-WU5. 10203-003-1.

Moroccanoil Curl Defining Cream is an all-in-one curl styling solution that defines and enhances the appearance of all curl types. The argan oil-infused formula helps increase bounce and movement while improving the curl pattern, leaving hair with soft texture and a gentle, touchable hold. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes.. Cruelty-free. Separates and defines curls Conditions and provides soft hold. Combats frizz and imparts shine Leaves curls silky smooth and increases bounce and movement. 8.5 fl oz. After shampooing and conditioning, apply a generous amount to damp hair.. For best results, rake hands through hair to increase separation. Let air dry. For extra bounce, diffuse.. MOCC-WU16. CCC250US.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Nourishes and defines curls Promotes curl retention. Provides lightweight moisture. 6.5 oz. Apply to mid-lengths and ends. Leave in for 5-7 minutes and rinse thoroughly. Use once a week or as needed.. VERB-WU107. VBCRLDMK192US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Provides light hold with a crunch-free finish. Defines curls and reduces frizz. 6.7 oz. Shake well. Distribute evenly through wet hair. Scrunch ends. Air dry or diffuse.. VERB-WU113. VBCFGR200US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Softly defines waves, curls and coils while providing light hold. Smooths frizz and adds shine. 5.3 oz. Distribute a small amount evenly into damp curls. Apply more as needed. Gently scrunch for more definition.. VERB-WU112. VBCCR150US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

An anti-frizz curl styling gel with flexible, medium hold and optimal slip for bouncy, smooth, strong, hydrated curls, waves, and coils every time you style. Achieve crunch-free, frizz-free curls that last with this humidity-resistant formula. No.10 helps revive natural curl patterns with patented technology that strengthens curl-forming bonds in the hair for great curl days every day.. Patented OLAPLEX Bond Technology™ strengthens hair and repairs damage on a molecular level by rebuilding the disulfide bonds that give hair its strength. Curl Retention Compound is a blend of highly humidity-resistant, flexible polymers, plant collagen, sugars that form a curl-locking barrier to enhance definition, smoothness, and healthy shine. Coconut-Avocado Hair Milk is high in Lauric Acid, fatty acids, and essential vitamins to help fortify curls, reduce breakage, nourish, and condition for soft, shiny curls. 6.7 fl oz. Apply and evenly distribute a small amount to clean, wet hair in sections.. Scrunch in an upward motion to enhance natural curl pattern, or use desired curl-defining technique.. Air dry or diffuse until dry. Once dry, gently scrunch to release curl cast for frizz-free curls.. OLAP-WU40. 20143155. Meet OLAPLEX. They're founded on the principle of doing everything others don't and are changing the world of hair based on this principle. OLAPLEX is a team of chemists, industry experts and innovators developing beauty products based on science. Their technology and products are patent protected, award winning, and are found in top salons worldwide.

The boost at the roots, the mega-watt shine, the cranked-up volume. Why? Because sometimes, bigger really is better. And there is so much more to love about this shockingly lightweight powerhouse, including the built-in patented UV absorbers to keep your color crisp, and the proprietary protein-enriched complex that strengthens while blocking frizz. It's a feel-good, look-good strands booster and beautifier. This Lifting Spray is one of the latest styling products inducted into our premiere styling collection. Flexible polymers provide maximum hold and movement without stickiness, while anti-static conditioning agents detangle, control frizz, provide heat protection and maintain a smooth cuticle surface. Shea butter, avocado oil and olive oil moisturize, boost shine and soften curls.. Suitable for all hair types. Color protecting formula. Free of Parabens, Sulfates and Phthalates. 5 fl oz / 150ml. Floral fragrance. Use on wet hair. Spray on roots and midshaft for extra volume while protecting from heat damage and color fade. Blow dry and style as desired.. RTHZ-WU16. 16503. Rita Hazan is equal parts colorist/artist/innovator. A NYC native, Rita is recognized as a pioneer, carving her own niche in a male-dominated beauty field. Known not only for her eponymous 5th Ave salon and signature hair color care products, Rita's iconic looks on celebrities such as Beyonce, Katy Perry, Jennifer Lopez, Jessica Simpson have had a lasting impact on worldwide beauty trends. A style reinventor and daring colorist, Rita's expertise and ceaseless innovations have translated into a line of hair color products. With RITA HAZAN products specially designed for colored hair and addressing the spectrum of women's hair color needs, Rita has established herself as The Hair Color Authority.

Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Virtue's patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle - no chemical treatments or heavy waxes needed.. Ideal for frizzy, curly, wavy or thick hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 4 fl oz/ 120 ml. Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture. VIRR-WU16. 27101. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Hair wellness begins at the scalp - and so does growth. Aceite de Moska is an award-winning heritage scalp remedy oil that helps promote healthy hair by tackling build-up from product residue and excess sebum, as well as nourishing and magnifying shine, while smoothing down cuticles to combat frizz. Inspired by the long-cherished Aceite de Moska, derived from the Dominican Republic.. Suitable for all hair types Targets concerns of dull hair and dry scalp. Vegan & cruelty-free. Free of Aluminum Powder, BHA, BHT, Chemical Sunscreens, EDTA, Ethanolamines, Ethoxylated Ingredients, Formaldehyde, Formaldehyde Releasers, Methyl Cellosolve, Methylchloroisothiazolinone and Methylisothiazolinone, Parabens, Perfluorinated Compounds, Petro. 2 fl oz/ 60 ml. Shake well and use 2 - 3 drops directly on the scalp and massage throughout. Leave on for 10 - 15 minutes before washing out. For extra-dry scalp, use as overnight treatment, massaging directly into the scalp before washing out the next day. CEMO-WU1. ACEITE-007. Ceremonia is a clean hair care brand on a mission to empower a confident natural that feels as good as it looks. Rooted in Latinx heritage, they're manifesting modern day rituals, stemming from rich culture, that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. Ceremonia's hair ritual celebrates the longevity of healthier hair through unparalleled formulas that make a real impact.

This instantly volumizing hair mask for fine hair to medium hair is formulated with Biomimetic Cuticle Technology to lock in lightweight hydration and seal hair cuticles for 5 washes. It immediately boosts shine, reduces breakage, and helps prevent snapping wash after wash to support length retention over time.. Vegan and cruelty-free Free of sulfates, phthalates, and parabens. Biomimetic Cuticle Technology seals cuticles for up to 5 washes, wrapping each strand to enhance hydration and prevent cuticle damage over time. Volume Boost Complex creates instant volume and prevents snapping and breakage for length and body retention over time. 6.7 fl oz. After shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends.. Leave on for 3-5 minutes, then rinse well.. OLAP-WU43. 20143889. Meet OLAPLEX. They're founded on the principle of doing everything others don't and are changing the world of hair based on this principle. OLAPLEX is a team of chemists, industry experts and innovators developing beauty products based on science. Their technology and products are patent protected, award winning, and are found in top salons worldwide.

Healthier hair in a bottle - The Leave-In Hair Treatment replenishes, smooths, softens strands, boosts shine, and strengthens your hair while helping to reduce breakage and supporting natural hair growth. Suitable for all hair types. Vegan and cruelty-free. Formulated without gluten, GMO's, parabens, silicones, fragrance, SLS, SLES, DEA, heavy metals, talc and petrolatum, paraffin and mineral oils. 100 ml. Apply to clean dry or towel-dried hair using your fingertips or a comb and work through the length of hair, focusing on the hair ends. Leave to dry naturally or blow dry for an enhanced finish. Use 2 to 3 times per week as needed. ABAD-WU42. LC-1001-100. Developed by a world-leading expert in stem cell research, Professor Augustinus Bader has spent thirty years unlocking the body's innate processes to self-heal. The result? Game-changing skincare that uses a unique, patented Trigger Factor Complex, TFC8, to help visibly reduce the signs of aging and damage caused by environmental stressors, and leave skin looking restored, regenerated and glowing.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Defines curls while providing moisture and reducing frizz. Increases curl elasticity. 12 oz. Massage into wet hair, lather and rinse well. Follow with Verb Curl Conditioner (sold separately).. Jo+BQ:CD. VERB-WU108. VBSHCRLR355US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Defines curls while providing moisture and reducing frizz. Increases curl elasticity. 32 oz. Massage into wet hair, lather and rinse well. Follow with Verb Curl Conditioner (sold separately).. VERB-WU109. VBSHCRLR1LUS. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Defines curls while providing moisture and reducing frizz. Softens, detangles, and defines. 12 oz. Apply from mid-lengths to ends. Leave in for 3-5 minutes, detangle and rinse thoroughly. For best results, use with Verb Curl Shampoo (sold separately).. VERB-WU110. VBCOCRLR355US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

Verb Curl Defining Mask nourishes, detangles and defines waves, curls and coils. Powered by our proprietary SunflowerCurl Complex, jojoba oil and castor oil, this mask promotes curl retention and provides lightweight moisture for bouncy curls.. Vegan and cruelty-free Paraben, gluten, sulfate, and formaldehyde free. Defines curls while providing moisture and reducing frizz. Softens, detangles, and defines. 32 oz. Apply from mid-lengths to ends. Leave in for 3-5 minutes, detangle and rinse thoroughly. For best results, use with Verb Curl Shampoo (sold separately).. VERB-WU111. VBCOCRLR1LUS. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.

Formulated for dehydrated undernourished and damaged hair, weakened by overexposure to the sun, chemical processing or excessive heat styling. This creamy shampoo instantly moisturizes and fortifies as it cleans, leaving your hair supple and manageable.. Cruelty-free. Free of parabens and sulfates. Hydrating and nourishing. 250 ml. Apply a generous amount between palms and distribute through wet hair.. Work into a rich lather and rinse. Repeat if needed and follow with Manketti Oil Conditioner (sold separately).. CMEN-WU1. SKU 0001.

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 6.7 fl oz/ 200 ml. Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2 - 3 minutes, then rinse thoroughly. VIRR-WU2. 24148. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 8 fl oz/ 240 ml. Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue Curl Conditioner. VIRR-WU1. 24483. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

This curl conditioner works deep inside strands to instantly give dry, dehydrated, brittle curls fluid motion, silky texture, bounce and elasticity.. Vegan and cruelty-free Free of silicones, gluten, alcohol, and parabens. Weightless curl conditioner works deep inside strands Instantly gives dry, dehydrated, brittle, static curls fluid motion, silky texture, bounce and elasticity. No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair's internal protein chains. 295ml/ 10 fl oz. Squeeze out excess moisture. Apply a generous amount to hair and work through with fingers or a comb to distribute evenly.. Can be left on for up to 5 minutes for a deep treatment. Rinse with warm water. Style as desired.. CWOW-WU36. CW568. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.