PALETTE FOR MAKEUP

in Bella Sofia. in Bella Sofia. is a four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night. Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step-by-step application is artistry made easy.. In Bella Sofia - bronze and copper toned eyeshadow palette. Shimmer finish. Cruelty-free. 0.18 oz. To use, start by applying the Prime shade of the eyeshadow palette all over your eyelid with the Eye Blender Brush. Pop in the inner corner of your eyes to open up and widen. Blend the Enhance shade across the crease of your eyelid, then apply along your upper and lower lash line for a gorgeous wearable daytime makeup look. Finish off the look with Full Fat Lashes Mascara suitable for work or a day date. CTIL-WU109. 5060542726290. With over 28 years of experience, Charlotte Tilbury has distinguished herself as a true creative visionary and innovator. She has revolutionized the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy to use, easy to choose and easy to shop, for everyone at every age. Charlotte believes that everyone deserves to look and feel like the most beautiful version of themselves every day through the power of makeup. Today, Charlotte is one of the UK's most famous makeup industry exports and continues to push boundaries with her award-winning, record-breaking, eponymous, universally-loved makeup and skincare company.

in Walk Of No Shame. in Walk Of No Shame. is a four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night. Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection includes shimmering, iconic, red and blushed-berry eyeshadow tones, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.. In Walk Of No Shame - rich purple and maroon shades. Shimmer finish. Cruelty-free. 0.18 oz. To use, start by applying the Prime shade of the eyeshadow palette all over your eyelid with the Eye Blender Brush. Pop in the inner corner of your eyes to open up and widen. Blend the Enhance shade across the crease of your eyelid, then apply along your upper and lower lash line for a gorgeous wearable daytime makeup look. Finish off the look with Full Fat Lashes Mascara suitable for work or a day date. CTIL-WU170. 5056446644068. With over 28 years of experience, Charlotte Tilbury has distinguished herself as a true creative visionary and innovator. She has revolutionized the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy to use, easy to choose and easy to shop, for everyone at every age. Charlotte believes that everyone deserves to look and feel like the most beautiful version of themselves every day through the power of makeup. Today, Charlotte is one of the UK's most famous makeup industry exports and continues to push boundaries with her award-winning, record-breaking, eponymous, universally-loved makeup and skincare company.

in Peaches In Hand. in Peaches In Hand. On-the-go elevated eyeshadows that are buildable, mistake-proof, and user-friendly. With soft, creamy textures, the Palm Palette includes defining versatile mattes created to be buildable without the intimidation factor, and full-pigment shimmers for high impact shine. Eliminate shade waste and bulky packaging to create complete looks from the palm of your hand. Includes Peach Parfait (peachy nude matte), Pease, Please (peach copper shimmer), Sweet Jam (light coral matte), Georgia (medium brown matte), Don't Leaf (minty sparkle topper), and Crumble (rich cocoa matte).. This all-in-one elevated eyeshadow palette delivers minimalist to maximalist looks in a few easy strokes. Blendable, buildable mattes and easy shimmers that can be worn alone or together. 4.2 g. DIBR-WU49. 2001-03.

in Digital Lilac. in Digital Lilac. A limited-edition, high pigment eyeshadow palette with 9 universally flattering shades in new multidimensional finishes: matte, shimmer + pop.. Cruelty-free. Free of parabens, formaldehydes, phthalates, coal tar, and sulphates. Youthful, playful, empowering energy in a palette. 0.31 oz. CTIL-WU517. 5056446699976. With over 28 years of experience, Charlotte Tilbury has distinguished herself as a true creative visionary and innovator. She has revolutionized the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy to use, easy to choose and easy to shop, for everyone at every age. Charlotte believes that everyone deserves to look and feel like the most beautiful version of themselves every day through the power of makeup. Today, Charlotte is one of the UK's most famous makeup industry exports and continues to push boundaries with her award-winning, record-breaking, eponymous, universally-loved makeup and skincare company.

Wildflower. Vegan and cruelty-free Free of fragrance, parabens, sulfates, and phthalates. Dual-ended brush to create a complete any look 20 curated shades: 15 mattes, 3 shimmers, 2 metallics. Inspired by real skin tones for true-to-skin transitions, contours, and highlights Professional performance with buildable, blendable, long-wearing textures. SGBY-WU93. EP046. Sigma Beauty's drive to better your beauty routine sets the foundation for every product creation. They're looking to you and your everyday for inspiration, then infusing the highest-quality materials, ingredients and technology to build solutions you'll revel in. Every innovative beauty tool, texture, formula and cosmetic color makes your life easier, more fun and uniquely-beautiful.

Ten perfectly curated matte & shimmer shades in timeless neutrals. Includes shades Blossom (rose gold shimmer), Petal (medium taupe), Dawn (metallic peach champagne), Suede (warm caramel), Latte (rich mahogany), Slip (soft beige), Fawn (shimmering sand), Cashmere (neutral khaki), Haze (cool bronze shimmer), and Smoke (deep indigo grey).. Vegan and cruelty-free Free of parabens, mineral oil, phthalates, and synthetic fragrance. Mix of matte and shimmer finishes. An effortless essential that makes creating endless day-to-night eye looks a total breeze. 0.25 oz. Using light pressure, gently swipe brush on desired eyeshadow and tap off excess powder. Sweep brush over lid. Layer shades for a fully customized look.. WBEA-WU130. 10610-001. Fewer, better beauty essentials designed to streamline your routine. Divya Gugnani, serial entrepreneur & mom of two, and Lindsay Ellingson, jet-setting supermodel, spent their days multitasking, but their beauty products weren't doing the same. They decided to create Wander Beauty, a line of multitasking beauty essentials, to keep women everywhere gorgeous on the go. Each multitasker is enriched with globally-sourced, clean, skin-loving ingredients, while never compromising on performance so you can stay gorgeous wherever you wander.

in Sensual Sunset. in Sensual Sunset. A limited-edition, high pigment eyeshadow palette with 9 universally flattering shades in new multidimensional finishes: matte, shimmer + pop.. Cruelty-free. Free of parabens, formaldehydes, phthalates, coal tar, and sulphates. Sensual sunset energy in a palette. 0.31 oz. CTIL-WU519. 5056446699990. With over 28 years of experience, Charlotte Tilbury has distinguished herself as a true creative visionary and innovator. She has revolutionized the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy to use, easy to choose and easy to shop, for everyone at every age. Charlotte believes that everyone deserves to look and feel like the most beautiful version of themselves every day through the power of makeup. Today, Charlotte is one of the UK's most famous makeup industry exports and continues to push boundaries with her award-winning, record-breaking, eponymous, universally-loved makeup and skincare company.

Inspired by dreams of idyllic Parisian days wandering through secret gardens, our romantic Reveries palette is serendipitously sweet with provocatively pared-back hues.. Includes: Fleurir, Rosee, Demeter, Aphrodite, Primevere, Persephone, Tulipe, Matin D'or, Nymphe, Ceres, Ephemere, Eleusis. Cruelty-free. Refillable, interchangeable magnetized eye shadow palette. 18g. Apply with your preferred eyeshadow brush or applicator.. VISE-WU59. VTE12. Beloved by professional makeup artists on film and television sets across the globe, Viseart's high-performance formulas combine the finest plant-based resources with innovative technologies. Each artfully formulated product is carefully balanced to naturally and healthily create radiant skin on and off the screen.

Surratt brings together two sophisticated formulas in one full-coverage concealer palette to create an impeccable complexion with customized coverage. The Perfectionniste Concealer Palette contains two tones of cream concealer to obliterate dark circles, blemishes, and other imperfections., while the included pressed setting powder locks concealer in place for lasting, imperceptible wear.. 6 - Creams in Brown and Chocolate ; Powder in Apricot. Pressed finishing powder sets the cream concealer and lends a light-refracting effect. Lightweight, minimalist, recyclable packaging. Includes: Cream (2 x 0.09 oz) and Powder (0.11 oz). Use the lighter shade to conceal and brighten, and the deeper shade on forehead, nose, cheeks, chin; or mix shades for your perfect color match. SURR-WU74. SB042 06. Surratt was born in Japan, inspired by the design aesthetic and master craftsmanship of the culture and brought to life through raw New York sensibility. Founded by visionary makeup artist Troy Surratt, this sophisticated, superior quality makeup delivers uncomplicated, professional level results. From the beauty obsessed to the pro and non-pro alike, Surratt puts artistry at everyone's fingertips. Fueled by an eye toward ingenious innovation and exquisite beauty, Surratt draws on texture, technique, and technology for next-level product personalization, delivering an elevated experience through customizable products, superior formulations, and unrivaled functionality.

Anastasia Beverly Hills Soft Glam Eyeshadow Palette is an everyday to night eyeshadow palette with 14 shades, including essential mattes and glamorous shimmers. This eye makeup collection features a highly pigmented, easy-to-blend formula, allowing you to create seamless neutral eyeshadow looks for both day and evening wear. Shades included: Tempera (ultra-matte velvety beige), Glistening (iridescent gold with a hint of pink reflect), Orange Soda (ultra-matte pastel peach), Rose Pink (rose gold with a soft pink iridescent hue), Sultry (hybrid satin metallic finish warm chocolate brown), Bronze (metallic gold bronze), Mulberry (ultra-matte mulberry), Dusty Rose (ultra-matte dusty lilac), Fairy (multi-dimensional light gold), Burnt Orange (ultra-matte deep orange), Sienna (ultra-matte earthy brown), Rustic (ultra-matte deep cinnamon brown), Cyprus Umber (ultra-matte dark coffee), Noir (ultra-matte deep carbon black). Includes dual-ended brush and large mirror. Full-pigment formula. Cruelty-free. 14 x 0.02 oz/ 0.74 g. ABEV-WU72. ABH01-18174. Entrepreneur and industry icon Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. ABH focuses on product education, artistry, and responsiveness in delivering the ultimate polished look for which the brand is known for, and is committed to cruelty-free product formulation, testing, and development.

in Tan. in Tan. This medium-to-deep bronzer duo maintains Jouer's clean, vegan, cruelty-free ethos-no talc, parabens, fragrance, sulfates, silicone, or microplastics. It offers antioxidant benefits from vitamin E and delivers a finely milled, blendable finish with long-lasting performance.. In Medium To Deep - Sunkissed (shimmering golden honey) Sunset (shimmering rich terracotta). Vegan and cruelty-free; talc-free, paraben-free, mineral oil-free, gluten-free, sulfate-free, fragrance-free. Finely milled, highly pigmented, vitamin E-rich, velvety smooth finish, resists caking/fallout. Compact duo with two velvety powder bronzers - 0.39 oz / 11 g per duo. Swirl brush in one or both shades; apply across cheeks, temples, forehead, chin for sun-kissed glow. JCOS-WU132. BRD-SKSS.

Dress your eyes to the nines with this la mode array of matte, shimmer and metallic shades in silky smooth formulas. Designed with the modern beauty lover in mind, New Mod encourages you to think as a trendsetter and stay ahead of the game. No matter your style, this versatile eyeshadow palette and dual-ended brush will help you create eye looks that kill. Includes shades Haute, Sophisticated, Posh, New Mod, Avant-garde, Edge, Glam, Preppy, Vintage, Street Style, Flashy, Voguish, Artsy, and Grunge.. Vegan and cruelty-free Free of fragrance, parabens, sulfates, and phthalates. Dual-ended brush to create a complete any look Neutral but exciting shades anyone can wear. Shades feature a variety of finishes Buttery soft textures that are so blendable. 7.34 oz. SGBY-WU92. EP031. Sigma Beauty's drive to better your beauty routine sets the foundation for every product creation. They're looking to you and your everyday for inspiration, then infusing the highest-quality materials, ingredients and technology to build solutions you'll revel in. Every innovative beauty tool, texture, formula and cosmetic color makes your life easier, more fun and uniquely-beautiful.

Inspired by the legends of the night sea and Poseidon's starlit kingdom, Sireneuse Étendu VisePRO™ is your odyssey into oceanic crystalline enchantment. Embodying serene spring shore luxury and mythical majesty, Sireneuse beckons with glittering waves of aquatic allure and seascape majesty. Each shade is like a goddess born of the sea, shimmering in duochromatic moonlit opulence beneath spring's serene touch. This palette is a journey into mystical dreams, where the obsidian glimmering depths of blues meet starlit beauty, melding Poseidon's myths with the enigma of Triton's gilded trident. Includes shades Sylph, Serenade, Murmure, Mélusine, Ethos, Luminary, Triton, Oceanic, Glinting, Siren, Abyss, and Brine.. VISE-WU58. VTE14. Beloved by professional makeup artists on film and television sets across the globe, Viseart's high-performance formulas combine the finest plant-based resources with innovative technologies. Each artfully formulated product is carefully balanced to naturally and healthily create radiant skin on and off the screen.

Surratt brings together two sophisticated formulas in one full-coverage concealer palette to create an impeccable complexion with customized coverage. The Perfectionniste Concealer Palette contains two tones of cream concealer to obliterate dark circles, blemishes, and other imperfections., while the included pressed setting powder locks concealer in place for lasting, imperceptible wear.. 4 - Creams in Light Tan and Warm Brown ; Powder in Orange. Pressed finishing powder sets the cream concealer and lends a light-refracting effect. Lightweight, minimalist, recyclable packaging. Includes: Cream (2 x 0.09 oz) and Powder (0.11 oz). Use the lighter shade to conceal and brighten, and the deeper shade on forehead, nose, cheeks, chin; or mix shades for your perfect color match. SURR-WU72. SB042 04. Surratt was born in Japan, inspired by the design aesthetic and master craftsmanship of the culture and brought to life through raw New York sensibility. Founded by visionary makeup artist Troy Surratt, this sophisticated, superior quality makeup delivers uncomplicated, professional level results. From the beauty obsessed to the pro and non-pro alike, Surratt puts artistry at everyone's fingertips. Fueled by an eye toward ingenious innovation and exquisite beauty, Surratt draws on texture, technique, and technology for next-level product personalization, delivering an elevated experience through customizable products, superior formulations, and unrivaled functionality.

Surratt brings together two sophisticated formulas in one full-coverage concealer palette to create an impeccable complexion with customized coverage. The Perfectionniste Concealer Palette contains two tones of cream concealer to obliterate dark circles, blemishes, and other imperfections., while the included pressed setting powder locks concealer in place for lasting, imperceptible wear.. 5 - Creams in Copper and Brown ; Powder in Brown. Pressed finishing powder sets the cream concealer and lends a light-refracting effect. Lightweight, minimalist, recyclable packaging. Includes: Cream (2 x 0.09 oz) and Powder (0.11 oz). Use the lighter shade to conceal and brighten, and the deeper shade on forehead, nose, cheeks, chin; or mix shades for your perfect color match. SURR-WU73. SB042 05. Surratt was born in Japan, inspired by the design aesthetic and master craftsmanship of the culture and brought to life through raw New York sensibility. Founded by visionary makeup artist Troy Surratt, this sophisticated, superior quality makeup delivers uncomplicated, professional level results. From the beauty obsessed to the pro and non-pro alike, Surratt puts artistry at everyone's fingertips. Fueled by an eye toward ingenious innovation and exquisite beauty, Surratt draws on texture, technique, and technology for next-level product personalization, delivering an elevated experience through customizable products, superior formulations, and unrivaled functionality.

in Neutral Mattes. in Neutral Mattes. Beautify your eyes like the pros. Viseart's Eyeshadow Palette is the most coveted shadow palette by professional makeup artists, known for its rich pigmentation and ultra-blendable formula. The palette features 12 versatile shades in Viseart's signature powder formula that can also be used as blush, contour, highlighter, brow color, and more.. Neutral Mattes - beige and brown tones with a matte finish. Can be applied wet or dry. Cruelty-free with no parabens or silicones. 0.84 oz. VISE-WU1. VISE01-25e. Beloved by professional makeup artists on film and television sets across the globe, Viseart's high-performance formulas combine the finest plant-based resources with innovative technologies. Each artfully formulated product is carefully balanced to naturally and healthily create radiant skin on and off the screen.

in Sultry Muse. in Sultry Muse. Beautify your eyes like the pros. Viseart's Eyeshadow Palette is the most coveted shadow palette by professional makeup artists, known for its rich pigmentation and ultra-blendable formula. The palette features 12 versatile shades in Viseart's signature powder formula that can also be used as blush, contour, highlighter, brow color, and more.. Sultry Muse - elegant neutrals in shimmer and metallic finishes. Can be applied wet or dry. Cruelty-free with no parabens or silicones. 0.84 oz. VISE-WU5. VPE05. Beloved by professional makeup artists on film and television sets across the globe, Viseart's high-performance formulas combine the finest plant-based resources with innovative technologies. Each artfully formulated product is carefully balanced to naturally and healthily create radiant skin on and off the screen.

Four shades: countless iconic looks. Our Deep & Stormy Eyeshadow Palette might be small, but she sure is mighty. With two mattes and two glistening glitters, it has everything you need to create deep, smokey eyeshadow looks in an instant.. Shades: Shadow, Sandstorm, Thunder, Stone. Vegan and cruelty-free. Natural finish. 1.9g e (x4) / Net Wt. 0.06 oz.. Create an effortless smokey eye for any occasion! Sweep Sandstorm across the eye lid and blend Shadow in the crease towards the outer corner of the lid. To amp the look, use your fingers to dab Stone and Thunder to the center of the lid and the inner corner of your eye. ILON-WU115. ES22007.

in Tan. in Tan. This light-to-medium bronzer duo maintains Jouer's clean, vegan, cruelty-free ethos-no talc, parabens, fragrance, sulfates, silicone, or microplastics. It offers antioxidant benefits from vitamin E and delivers a finely milled, blendable finish with long-lasting performance.. In Light To Medium - Sunlight (matte soft tan) Suntan (matte neutral tan). Vegan and cruelty-free; talc-free, paraben-free, mineral oil-free, gluten-free, sulfate-free, fragrance-free. Finely milled, highly pigmented, vitamin E-rich, velvety smooth finish, resists caking/fallout. Compact duo with two velvety powder bronzers - 0.39 oz / 11 g per duo. Swirl brush in one or both shades; apply across cheeks, temples, forehead, chin for sun-kissed glow. JCOS-WU131. BRD-SLST.

Introducing the Etendu Collection from Viseart Paris, a new eyeshadow packaging range developed to extend and revisit revered favorites from their iconic collection. Viseart has expanded upon beloved, classic palettes from their archives to provide more tonal color, more depth, more duochromatic and metallic finishes, more intensity, and more elegance for everyday humans and professional artists alike. Shades Included: Embrace (light, cool-toned matte cork taupe), Blushing (light, cool-toned matte mocha taupe), Grenache (soft, mid-toned cool-toned matte spiced mauve), Fusion (rich, mid-toned cool-toned matte rosewood), Bisous (iridescent satin-metallic lilac), Wink (icy white lilac with a duochromatic purple, blue, pink flip shimmer finish), Jezebel (bright orchid with a purple duochromatic flip finish), Liaison (soft, light matte mauve heather-pink), Haze (light, crisp, cool-toned matte lavender), Violette (deep violet with a satin duochromatic orchid blue-flip finish), Passion (vivid matte fuchsia-purple pigment), Elderberry (deep matte purple bark). Magnetized, easily depot-able pans. Packaging made from ethically sourced recycled paper. Cruelty-free. 12 shades (18 g). VISE-WU36. VTE02 . Beloved by professional makeup artists on film and television sets across the globe, Viseart's high-performance formulas combine the finest plant-based resources with innovative technologies. Each artfully formulated product is carefully balanced to naturally and healthily create radiant skin on and off the screen.

This warm toned eye shadow palette features 5 ultra pigmented matte brown shades with a smooth buttery feel. The perfect palette for creating a variety of sultry smokey to everyday neutral eye looks.. In Tea Light - Off white, Deserted - Sandy caramel beige, Outdoorsy - Tawny peachy brown, Cherrywood - Reddish rusty brown, and Rock Bottom - Chocolate brown.. Cruelty free.. Formulated without talc and parabens.. 0.06oz x 5. Apply eyeshadows using the mini double ended brush included with the palette.. The fluffy end of the brush is great for applying eyeshadow all over the lid, crease, outer corner and lower lashline. The pointed end of the brush is ideal for smudging eyeshadow along the upper and lower lashline.. DOSR-WU13. P401.

The Golden Hour Eyeshadow Palette was inspired by the most magical time of day. Features a mix of matte browns and golden shimmers. The matte brown eyeshadows are rich with pigment and blend like a dream. The golden shimmers are packed with multi-dimensional reflects and create the feeling of warm sunshine. Ready to glow?. In Canyon- Coral brown, Sunrise- Champagne shimmer, Horizon- Medium brown, Sunset- Antique gold shimmer, and Silhouette- Cocoa brown.. Cruelty free.. Formulated without talc and parabens.. 0.06oz x 6. For an all over wash of color, use the fluffy end of the double-ended brush to apply eyeshadow on eyelids. For a soft smokey effect, use the pointed pencil tip, from the double-ended brush to smudge and smoke deeper shadows along the upper/lower lash l. To shape, use Blending brush to add a darker color into the crease. Use the Winged liner brush to line color along the lash line. For a maximum sparkle, apply shimmers onto eyelids. Use Canyon as a bush and Horizon or Silhouette as a bronzer.. DOSR-WU14. P403.

Elevate your eye-glam with a tropical twist. Featuring 12, high-pigment, beach inspired shades in a selection of velvety matte and buttery shimmer finishes, create endless, hypnotic looks with this must-have eyeshadow palette.. In Beachside Babe. 12 x 0.65g/0.27 oz.. ILON-WU76. ES22008.

in Denim Dimension. in Denim Dimension. A limited-edition, high pigment eyeshadow palette with 9 universally flattering shades in new multidimensional finishes: matte, shimmer + pop.. Cruelty-free. Free of parabens, formaldehydes, phthalates, coal tar, and sulphates. Dreamy, serene energy in a palette. 0.31 oz. CTIL-WU515. 5056446699983. With over 28 years of experience, Charlotte Tilbury has distinguished herself as a true creative visionary and innovator. She has revolutionized the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy to use, easy to choose and easy to shop, for everyone at every age. Charlotte believes that everyone deserves to look and feel like the most beautiful version of themselves every day through the power of makeup. Today, Charlotte is one of the UK's most famous makeup industry exports and continues to push boundaries with her award-winning, record-breaking, eponymous, universally-loved makeup and skincare company.

Anastasia Beverly Hills Soft Glam Eyeshadow Palette is your all-in-one palette for instant, effortless looks, from on-the-go to ultra-glam. This eye makeup collection features 12 highly pigmented and versatile shades with creamy formulas that deliver endless day-to-night looks.. Shades include: Wings (metallic silver green with sparkling reflects), Isle (metallic blonde gold), Belle (metallic antique bronze), Wisteria (matte pastel lavender with sparkling reflects), Lili (metallic rose gold with multi-dimensional reflects), Hope . Luxurious large mirror design Full-pigment formula. Cruelty-free, paraben-free, sulfate-free, mineral-oil-free, alcohol-free. 0.047 oz/ 1.3 ml. Use light pressure when picking up product with a brush or fingertip. Apply light shades to accentuate and highlight features, medium shades to contour and transition color for a seamless finish & deeper shades to define and line. ABEV-WU281. ABH01-18889. Entrepreneur and industry icon Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. ABH focuses on product education, artistry, and responsiveness in delivering the ultimate polished look for which the brand is known for, and is committed to cruelty-free product formulation, testing, and development.