JOJOBA SHAMPOO AND CONDITIONER

Smooth Conditioner eliminates frizz with every wash. Formulated with Virtue's first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. Pink Pomelo, rich in Vitamin A, C, B1 and zinc, is like a vitality shot for your hair. Phospholipids, derived from natural soybeans, help fight frizz and protect against humidity. Gotu Kola, a multitasking Indian herb, promotes strength, smoothness and luster.. Suitable for normal hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 6.7 fl oz/ 200 ml. Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends. Leave in for 1 - 3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo. VIRR-WU11. 20140. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 6.7 fl oz/ 200 ml. Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2 - 3 minutes, then rinse thoroughly. VIRR-WU2. 24148. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays.. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 8 fl oz/ 240 ml. Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue Curl Conditioner. VIRR-WU1. 24483. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

A lightweight treatment mask that restores softness and shine without weighing hair down. Infused with cloudberry, protein-rich ingredients, and botanical oils, it adds moisture and flexibility so hair stays soft, smooth, and easy to move.. Restores softness and shine without weight. Adds flexibility so hair moves naturally Leaves hair smooth, light, and easy to work with.. Designed for anyone who wants moisture without heaviness. Ideal for hair that feels dry, dull, or difficult to manage. Suitable for all hair types.. Formulated without sulfates, pegs, parabens, bht, silicones Vegan and cruelty free. 7.5oz. Apply The Hair Mask to clean, wet hair, generously from mid-length to ends.. Leave on for 5-15 minutes to allow the formula to soften and condition your hair.. Rinse thoroughly.. HINR-WU2. H25-04-000.