HAIR SMOOTHING PRODUCTS

Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. Virtue's proprietary Alpha Keratin 60ku instantly fills and seals cracked cuticles while featherweight polymers and lipids hover above, repelling air-born humidity. This lightweight, milky mist is alcohol free, so it won't create build-up or dry out hair, and it's heat protective up to 450 degrees, leaving hair healthy, silky-soft, and free of frizz for days.. Suitable for dry hair types. Vegan and cruelty free. Formulated without sulfates, parabens, phthalates, gluten, synthetic colors and dyes. 5 oz. For best results, use Virtue Smooth Shampoo and Conditioner, towel dry hair, and divide into sections.. Shake product well and spray liberally and evenly throughout each section.. Then, blow-dry hair. Blow-dry heat is required to activate product benefits.. VIRR-WU21. 25961. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Wring every ounce of beauty and confidence from your DIY blowout with one of our latest styling launches. The breakthrough crème not only cuts down on drying time (helpful on time-crunched mornings - and healthier for your strands, too!), it adds a lust-worthy sheen while fighting frizz. This good-for-you-hair formula fulfills healthy strands and high shine. Features a multi-faceted protein-based complex for boosting strength, anti-breakage, protection and shine; a lightweight silicone blend to smooth and seal the cuticle and a patented UV absorber to prevent sun damage and minimize color fade.. Suitable for all hair types. Reduces blow out time and eliminates frizz to help extend the life of your beautiful blow dry. Free of Parabens, Sulfates and Phthalates. 3.4 fl oz / 100ml. Floral fragrance. Apply to damp or dry hair before heat styling for a sleeker, longer lasting blowout in a fraction of the time. Can also be used after styling to achieve a sleek finish.. RTHZ-WU14. 16501. Rita Hazan is equal parts colorist/artist/innovator. A NYC native, Rita is recognized as a pioneer, carving her own niche in a male-dominated beauty field. Known not only for her eponymous 5th Ave salon and signature hair color care products, Rita's iconic looks on celebrities such as Beyonce, Katy Perry, Jennifer Lopez, Jessica Simpson have had a lasting impact on worldwide beauty trends. A style reinventor and daring colorist, Rita's expertise and ceaseless innovations have translated into a line of hair color products. With RITA HAZAN products specially designed for colored hair and addressing the spectrum of women's hair color needs, Rita has established herself as The Hair Color Authority.