HIMS | HIMS was founded to fight stigmas around health and wellness issues and to break down barriers for men looking for an easier, more affordable alternative to traditional healthcare. hims is all about personal wellness. You should look and feel your best all the time. They hope to enable a conversation that's currently closeted: Men are allowed to want to take care of themselves. Thanks to hims, men now have easier, more affordable access to products and medical advice they need. Especially about the things they find hard to talk about.