Heartloom is a New York based brand that combines East Coast sophistication with a laid back West Coast style that embodies the modern bohemian sprit. Heartloom is known for a casual, cool and modern sophistication that extends beyond its celebrity west coast clientele. Vintage inspired prints, delicate dresses and knitwear with unexpected, quirky details tell a strong story about the Heartloom lifestyle. Feminine eclectic clothing that is effortless yet polished, providing day-to-evening versatility.