The Amanda Uprichard brand begins with Amanda. Born and raised in Florida, Amanda moved to New York City with a goal of having a creative and exciting life in fashion. After attending Parsons School of Design, Amanda's vision evolved as she drew inspiration from the fast-paced Manhattan lifestyle. Her namesake brand officially launched in 2008 - a luxe clothing line for women inspired by the independent, trendy woman on-the-go. Her use of intricate details, feminine silhouettes and bold hues defines the brand for what is - a celebration of sexy, feminine, fun.